Introducing
the S.M.A.R.T.
Fitness Services Programme

www.smart-exercise.com 

The S.M.A.R.T. Fitness Services programme is designed to take the guesswork out of gym management.
It is ideal either as a communications programme for fitness clubs to
improve retention or as a platform
for maximising the revenues from outsourced personal training and
fitness services.

It provides a comprehensive structure of fitness activities, recruitment services, wellness products and interactions in a format that can be easily managed by either instructors
or personal trainers and that is easy
for member’s to understand.

The Smart programme has the following aims:

• Reduce fitness management
• costs
• Improve programme quality
• Improve member retention
• Increase customer referrals
• Increase customer satisfaction
• Improve secondary spend
• Reduce staff turnover

Lack of motivation is a key issue that will see many members fall by the wayside and become one of the thousands of members every year that lapse.  By putting in place strategies to maintain motivation, fitness clubs and leisure facilities can dramatically improve retention and even increase referrals.

Back to top

The programme includes the following:

Customised fitness services websites

The S.M.A.R.T. programme utilises bespoke websites for health and leisure clubs.  These sites provide clubs
with a template design that can be personalised to include a wide variety
of services.  Each member can access information about classes, book on-line to programmes by email, buy training and other support services, purchase fitness equipment and clothing or simply communicate with their personal trainer or appointed instructor.

Back to top

Wellness products

We provide a range of online and offline wellness products to compliment your own services on the site to increase the secondary spend potential of your membership.

Back to top

Online store

We provide an online store facility for our client’s. All of your fitness services including PT services can be retailed
on the website with the revenue going direct to your bank allowing you total management control of the fitness service revenues generated in the club.

Back to top

Online fitness assessment services

We recommend
www.fitnessage.com
as the selected assessment partner.

This is the breakthrough programme that inspires and motivates real change. As the leading fitness assessment tool
in the fitness industry, FitnessAge provides a fun and easy to understand fitness assessment experience.

Back to top

Member tracking system

Our sales experience has given us valuable knowledge in the techniques
of tracking members. We provide either offline or online systems to ensure effective relationships are established between the fitness team and the members. This in turn boosts secondary spend and positively
impacts retention rates.

Back to top

Instructor & PT recruitment

An important part of our support is in the recruitment of PTs and Instructors and a comprehensive ongoing support is provided to our clients. Staff can
be employed on a temporary or
permanent basis or indeed supplied
by us on a contract basis.

Back to top

Offsite fitness services training

The Smart programme is trained in a comprehensive 2 day programme for instructors or PTs.

Clubs using the system are supported by continued training support throughout the contract to ensure that standards of member care are maintained and that any new staff, joining your club are as well trained as those at the outset of the programme.

Back to top

Consultancy support

Our regional support teams support you with regular visits and calls to audit the system, monitor KPIs, advise on recruitment and training issues and to develop the product range of the scheme.

Back to top